Welcoming the world to London


The 2017 Alzheimer’s Association International Conference welcomed more than 5,600 attendees from 68 different countries to London, the largest attendance to date.

The five-day scientific programme included 5 plenary sessions, 8 symposia, 59 oral sessions, 26 featured research sessions, 5 focused topic sessions and more than 2,100 poster presentations.

TFI handled all the complex delegate logistics and working alongside Lodestar designed and produced a London themed reception for over 4000 guests hosted by  ExCeL. We transformed ExCeL's event halls into an interactive, immersive London experience, with areas including Covent Garden, Carnaby Street, Big Ben and Downing Street.  Entertainers such as palace guards, street performers and a Queen impersonator brought the experience to life, alongside double-decker buses, iconic black cabs and 60’s Go-Go dancers!