Bringing a treatment to life

Respiratory Product Launch (Anoro)

We produced a series of activation and launch events designed to provide our clients’ global sales force with a full understanding of an innovative new medicine designed to help sufferers of COPD. Focussing on the patient to build an appreciation for their difficulties, we recreated the experience of the condition, so that everyone grasped just how hard managing even the simplest activities could be for someone living with COPD. Whether this was as mundane as making a cup of tea or as distressing as not being able to pick up a grandchild, we created a series of experiences that allowed audiences to see, hear and feel the limitations. The event also included a series of interviews and tableaux to elicit emotional responses in the audience and generate pride and confidence in the product and the company.