NVIDIA tasked us with delivering a celebration event for the European launch of SHIELD Android TV. The brief was to invite 100 key European industry and lifestyle press and demonstrate to them how Shield could ‘Rule the living room!’
We selected the very cool Vinyl Factory in Soho which provided the perfect backdrop for the launch and then designed a stunning light frame reveal to thedemo areas: “Modern family”, “Opulent fantasy” and “NVIDIA Shield” that gave the event the all-important “WOW” factor.
The demo space design ensured the attendees were able to get up close and personal with the product and talk to key NVDIA staff about the features and benefits in a relaxed and informal environment. Themed catering and cocktails added a final creative twist.