Nissan Innovation Station
Our brief was to create a highly engaging, entertaining & immersive experiential space at the O2 London to showcase the Nissan brand and the New Nissan LEAF Electric Vehicle.
It needed to be a “must see” for any visitor to the O2.
Visitors were guided through a series of immersive spaces that provided playful tactile interaction, meaningful insights, and encouraged exploration and dialogue using state of the art interactive and gesture-based technology.
Data was captured at key points building a profile of each visitor, a key performance indicator for its success.
All data capture targets and visitor numbers were exceeded in the first six months. IS featured in the ‘Time Out Top Ten Free Things to Do in London’.
FMBE Gold Winner